FINASTRA
Client
Finastra
Project
The World’s Tallest Selfie Stick, Toronto
Sector
Brand Activation/Press Stunt/Experiential
Discipline
Concept dev, structural engineering, bespoke steelworks, fabrication, print, staging, bespoke UX/UI and content. International production & logistics project mgmt
Carbon Footprint
15 Tonnes, offset via tree planting in UK
To publicise and celebrate the merger of financial powerhouses D+H and MISYS into Finastra, brand experience agency Shelton Fleming conceptualised experiential attractions for SIBOS Toronto to drive social media traffic.
Lead concept - The World's Largest Selfie Stick - Conference delegates and members of the public to have Selfies taken beneath the shadow of The CNN Tower.