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Sustainable Whale Sculpture

- To design and build a permanent exterior installation at Sky's Head Office, London.

- A physiologically accurate 6m sculpture of Credo the Humpback whale - Sky Ocean Rescue's talisman.

- Tail and flukes to be submerging into a sea of Single Use Plastic detritus.

- To strategise a highly sustainable production solution and deliver optimum recycling percentages at the end of the installation's life.

THE BRIEF

  Client conceptual visual 

film

-  4 months close collaboration with Sky's Ocean Rescue team and Sustainability Assessors.

-  Primary steels (whale) and secondary steels (base) designed in CAD alongside structural engineers.

-  Base ballasted with 8 tonnes concrete.

-  Zero SUPs or vinyl printing used in entire production process (excl. Ocean).

-  Whale digitally sculpted in ZBrush.

Self-prompted collaboration with Pacific Whale Foundation (global scientific Humpback research centre, Hawaii) to corroborate accuracy of physiology, barnacles and fluke markings.

-  Whale 3D printed in polystyrene using innovative SuperHuge 3D Printing system (Chinchilla Ltd). 

-  Secondary-use polystyrene acquired from which to produce sculpt. 

-  300 model barnacles desktop 3D printed and bonded to surface.

-  Ocean of SUP objects and bags, manipulated by hand to create ocean surface built over mesh armature.

-  Built-in back lit SOR logos and uplighters for night mode and brand visibility.

-  Installed over 48 hrs.

THE BUILD SOLUTION

 

DETAILED BEHIND THE SCENES

film

DIGITAL

SCULPTING

THE BUILD

IN-DEPTH

INSTALLATION

TIMELAPSE

WATCH VIDEO >

Education & Pledges:

Credo  the Whale now stands to greet all 10,000 Sky on-site staff every day, plus the 275,000 visitors it receives every year.

Standing as a dramatic reminder of the war on plastics we still face, Credo encourages people to make their own #PassOnPlastic pledge.

Hundreds of national school groups visit each year making Credo an excellent opportunity to capture the next generation's imagination, awareness and enthusiasm for action. 

ANALYTICS

Sustainability:

1. Credo's production path was designed and managed as the most sustainable process possible within the confines of the project.

2. Production supply chain was kept within 25 mile radius of Sky's location, to minimise emissions between BW teams and Sky.

3. First-use, raw material procurement was minimised. 

4. Component transportation carefully scheduled to consolidate vehicular emissions.

5. Only Non-toxic (environment) 

coatings and scenic paints used on the whale.

6. Six sapling oaks were planted with Trees for Cities for this project.

Recycling:

Sky is one of the first UK business to implement a zero polystyrene policy in its waste stream.

No first-use polystyrene was procured for this project and Beautiful Wonder's close network supply chain gaurentees the polystyrene will be returned back to our polystyrene manufacturer at the end of Credo's life, and recycled up into multiple industrial and commercial products.

The 3 tonnes of steel and aluminium will also be 95% recycled.

All ocean SUPs will resume the path of their natural waste stream.