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OFFICIAL 2012 LONDON GAMES 50O DAY COUNTDOWN CLOCK
THE BRIEF:
Awarded by Omega, the Official Timekeeper, we were tasked with designing a structure to house Omega's two timepieces, to stand in Trafalgar Square, London.
Working alongside Brand-design agency Futurebrand, our starting point was the geometric map of lines that radiated out from the 2012 logo.
The structure had to be hard wearing to last 500 days of British weather, and also the crowds that would gather at its base.
Fail-safes were a critical aspect to guarantee the Clock could never lose its power supply.
A means of shrouding during installation until reveal of the clock to be designed, to preserve the Clock's identity for the formal Unveiling Event with the International Press and Dignitaries.
THE BUILD SOLUTION
Phase 1. Timeframe 4 weeks: Multiple Sketch-Up schematics drawn up for size, proportions and functionality.
Phase 2: Timeframe 4 weeks: Finalised design committed to CAD Construction Design phase.
Phase 3: Timeframe 2 weeks: Provisional Logistics, Installation, transportation and Unveiling Plans outlined.
Phase 4: Timefame 28 weeks: Construction.
- i) steel frame manufacture,
- ii) integration of clock mechanisms,
- iii) fit-out of LED pulse light electronics and control unit,
- iv) custom manufacture of toughened glazing panels,
- v) specialist fabrication and cladding of stainless steel panels,
- vi) housing of Uninterrupted Power Supply (USP) unit.
- vii) Construction of 7m3 white unveiling box. Aluminium truss, white canvas, on heavy duty rollers.
Phase 5: Timeframe 1 week: Transportation, installation and unveil.
ANALYTICS
DETAILED BEHIND THE SCENES
THE MAKING OF
UNVEILING EVENT
The Countdown Clock proved to be immensely successful, both in terms of a statuesque piece of British engineering, at the heart of London to mark the 500 days countdown to the start of the Games, and also a hugely popular crowd gatherer and selfie backdrop for hundreds of thousands of Londoners and tourists alike.
LONDON 2012 LEGACY
All materials were stripped down and recycled to 95% through the recycling centres within our network, including mild steel, stainless steel, glass, and sheet timber.
We planted six sapling oaks in the name of this project each of which will offset 1 tonne of carbon in their lifetime.