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adidas
SUPPORT Is EVERYTHING
THE BRIEF:
In a major year of sport, Adidas is driving its innovation forward to better serve the needs of female athletes with its biggest commitment to women. London has more statues of men and animals than it does of women. 21% of statues are of men, with animals representing 8% and just 4% featuring a woman.
Adidas is pushing for greater representation of women in London with this series of statues immortalising 8 changemaking women featuring Eniola Aluko, Francesca Brown, Tanya Compas, Asma Elbadawi, Ellie Goldstein, Vivianne Miedema, Emily Scarratt and Sherrie Silver.
Beautiful Wonder was approached by We Are Hyperactive to explore the feasibility of producing highly accurate, lifelike, 3Dimensional statues of the above change makers.
i) Formulate a production process that could deliver the accuracy and lifelike statues the project demanded.
ii) Deliver the project to the highest possible level of sustainability.
iii) Supervise and oversee all H&S procedures for installation and derig crew on site.
iv) Oversee structural engineers calculations & certifications.
THE BUILD SOLUTION
To realise this particularly demanding nature of this brief, we pulled
together a fantastic team of three specialists from our network;
i) Full body 3D scanners
ii) 3D printers
iii) Modelmakers & finishers
Each talent was full body scanned in our scanning facility to capture
every detail from 360°. In order to prepare the 3D file for 3d printing,
the chosen 'take' was then digitally cleaned up of surface data gaps/
holes and hair adjusted to offer 3D printable surfaces and textures.
Finally, brand and sportswear logos were enhanced to be more
surface proud.
Each figure's 3D file was then meticulously sud-divided into 30-40
body sections, with internal voids for connecting steel sections, and
locator pegs to ensure the components assembled accurately with
negligible seams. We only 3D print with recycled marine and
industrial waste plastics, making these statues highly sustainable.
Finally the modelmaker team put in the elbow grease to smooth every
inch of the surfaces by hand, removing any hint of a seam, working up
to an ultra smooth finish.
Timber plinths were constructed to the same finish, with lazercut
proud letters affixed and further graphics applied.
Internal steel frames acted as 'locators' for spigots that extended out
from each statue's lower legs.
Our structural engineers calculated the overturning wind speeds and
associated ballast requirement -the internal voids doubling up as
storage space for the 200kg water drum ballast per statue.
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THE STATUES
When the talent met themselves
