• Twitter
  • YouTube
  • Instagram

Like what we do?

THE GIRL TREE

film

- CAD designed CNC cut timber tree construction.

- 3000 origami 'blossoms' hand produced. 

- Girls' Declarations burnt-etched into wooden tags.

- Tags embedded with electronic sound cards.

- Shipped to and installed in Kuala Lumpur, Malaysia.

THE BRIEF:

 

There are 250 million impoverished, adolescent girls across the world and these girls’ voices are the least likely to be heard.

An individual story can be a powerful thing, so if they could tell their stories, an impact is more likely to be made.

Brand agency Amplify were challenged by Nike Foundation and The Girl Effect to help influence international development policy.

Design, build and install The Girl Tree, a 7m diameter installation to represent The Girl Declaration, a call to action to put girls

at the heart of the development agenda. To bring the stories of these girls to life at The Women Deliver Conference in Kuala Lumpur, 

sharing them with the people with the most influence to improve conditions, to leverage that effect.

 

THE BUILD SOLUTION

 

DETAILED BEHIND THE SCENES

WATCH

Screen Shot 2020-04-24 at 15.58.15.png

WATCH THE VIDEO>

ANALYTICS

250 girls’ voices and wishes were recorded from seven developing countries, amplified by specially created video content. Each message shared their hopes and aspirations – providing a powerful experience, compelling delegates to take action and endorse the Girl Declaration.

Over 50% of delegates endorsed the need for a Girl Declaration, including dignitaries such as Melinda Gates, Chelsey Clinton

and Barbra Bush.

ANALYTICS

Organisations including The United Nations wanted to host the Tree at their headquarters.

Recycling:

Tree's materials will recycle down 90% at the end of its' use.

6 sapling oaks were planted with Trees for Cities for this project. Each of which will off-set one tonne of carbon in its lifetime.