• Twitter
  • YouTube
  • Instagram

Like what we do?

9m sculpture with flaming torch


The ultimate Brief.

To stand as the crowning glory of an in-store residency by fashion designer Rick Owens at Selfridges, London - a 9m high statue of the designer above the famous listed building's front entrance canopy.

Complete with flaming torch held aloft, to burn for 6 weeks.

Remit: To design, plan, and project manage all Westminster Council Planning Permissions, licences, road closures, Statue production, installation logistics and H&S/Risk Assessment. (inc propane gas management).



- Full production proposal submitted to Westminster City Council for Planning Permission and Oxford St road closure application.

-Construction designed in collaboration with our independent structural engineers and Selfridges Building Mgmt Team.

- Structure braced from existing architectural columns with stabilising steel frame and cables.

- Internal steel frame construction, clad in polystyrene layers.

- sculpted over 8 weeks by hand. (Pre-Superhuge 3D Printing).

- Torch and adjacent body parts Fire Rated. 

- Built-in propane gas management system within internal arm cavity. PM of Construction design, production, logistics and installation. 


Above:  Maquette. Steel frame construction. Sculpture in progress.




An enormously successful installation from a technical production point of view, and also the impact and publicity it achieved globally, for both Selfridges and Rick Owens. Now considered a benchmark project, often seen in agency pitch decks/Pinterest boards as commercial sculptural reference.

Polystyrene was stripped of polyurethane resin coating to meet an 80% recycling target.

Steel frames were broken down for metal recycling or reconditioned for secondary use.

6 sapling oaks were planted with Trees for Cities for this project. Each of which will off-set one tonne of carbon in its lifetime.