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OREOJI YOURSELF

THE BRIEF

SoW:

To design, develop and build a User Interface (UI) and User Experience (UX).

                  R&D the print feasibilities of a custom-printed wrapper around Oreo packs for an in-store consumer giveaway.

OS:

Android.

Platform:

Tablet

UX time:

5-10 minutes.

Usage:

Build prototype system, stress test, provide roll-out operations manual and download for 27 European Territories.

Support:

Tech Support to all territories during set-up period.

THE TECH SOLUTION

- Timeframe: 8 weeks.

- User Interface (UI) and User Experience (UX) successfully developed on xxxxxxxxxxx.

- User given selection options for multiple features including skin tone, hair style & colour, clothing and accessories. 

- UI populated with c.100 individual graphic assets.

- UI includes data security and content filtering, prior to save and capture of final Oreoji.

- Oreoji printed onto custom pack wrapper, and wrapped around Oreo pack in-store as giveaway to Consumer.

- Oreoji design, print and application process 10 minutes start to finish.

- Tech package rolled out to 27 European Territories.