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THE BRIEF

Agency Brothers & Sisters had devised new idents for National Geographic, a campaign that put the Brand at the forefront of science itself. The idents were to be filmed in zero gravity, Las Vegas, U.S.

This would be the first team outside of the US to film in zero gravity.

BW Founder, Jez Clarke to be appointed the role of SFX Supervisor for the project, to oversee design and pre-planning of the experiments prior to and during the shoot. (Becoming the first European SFX Technician to shoot in Zero Gravity).

The idents were deliberately very simple in design, but hugely complicated to film.

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film

ZERO GRAVITY IDENTS

THE PRODUCTION SOLUTION

-12 experiments pre-designed and made as models, including National Geographic logos.

- all idents filmed at high speed.

- 5 days rehearsals on the ground by the NG crew with Zero G  technicians establishing the realities and practical complexities associated with shooting in zero gravity, and to formulate

shooting schedule.

- Experiments included: water vessels, various props and highly malleable tinted rubber geometric shapes for object-to-object surface impact sequences.

 

DETAILED BEHIND THE SCENES

6 sapling oaks were planted with Trees for Cities for this project. Each of which will off-set one tonne of carbon in its lifetime.