Cost: No charge. Turnaround: 24-72 hrs.
We love to nurture a concept with our clients so preliminary dialogue is not something we charge for.
Often an idea is very early days, but it wants exploring to move to the next stage. It probably doesn't have a huge guarantee of progressing yet either (8/10 concepts we receive, don't), so neither party can justify committing resources yet.
We draw on experience of 1000 projects over 30 years with relative ease and speed, and based on comparisons and instinct, flesh out the fundamentals like production method, production lead-time, and advisable budget.
We'll also explore where the opportunities lie for innovation and sustainability.
The bolder the concept, the more risk there may be attached. Clients tend to be risk averse, so our guidance and reassurances on such from previous successes tends to be equally pivotal.
In the coming weeks, our aim will be to evolve the concept into something innovative, but with a manageable level of risk attached.
Cost: £2000 - £3000 (POA). Turnaround: 7 -10 working days.
When a concept is pushing the boundaries, there is detailed information and reassurances that just can't be guaranteed with quick, instinctive and free advice. That can only follow a commitment of time and resources.
We make or save our clients this fee. By going into such depths at an early stage we give all parties the opportunity to see how the concept can be optimised to get greater coverage, SM traffic and ROI.
The preliminary design work is never time lost either -its a great leg-up for when production starts.
Sometimes a Feasibility Study reveals that the concept carries too great a level of risk, or that some elements need altering, or the proposal should be re-evaluated for another time, place or budget. Maybe not the news wanted, but knowing that information now can avoid risking a considerably higher sum than the fee.
But assuming the idea is sound, our Study will include preliminary design, and conclude exploratory production discussions within our Network to firm up; i) Final concept realisation/areas of innovation ii) preliminary designs/layouts, iii) Associated risks, iv) Confirmation of Lead-time and final costs, v) Sustainability targets.